I’ll be honest, with my 2 year-old running around, I didn’t see them all, so feel free to throw your two cents in. I would love to hear your winners and losers in the comments.

Losers:

3 – Cars.com: I’ve just never been a fan of the Cars.com series of spots that depicts a genius that has accomplished amazing feats, yet we’re supposed to relate to them because they struggle to buy a car, just like us common folk. I know that’s the point of the spot, but it just misses in my book. I don’t think people relate.

2- Dodge Charger: Sexist? Possibly. Just a complete miss? Definitely. I know may of the wives out there are no longer fans of Dodge. The car every guy is dreaming of is a Dodge Charger? Really? I know they’re supposed to think their cars are cool, but the spot just missed in my opinion.

1 – Dr. Pepper Cherry: Was there something I didn’t get? KISS, little people and the launch of Dr. Pepper Cherry? This spot was a colossal fail and a complete mess.

Winners:

3 – Taco Bell: This was one of the worst spots, by far. So, how did it end up on my winners list? First, this was a pretty down year for Super Bowl spots. Second, has anyone in your office not mentioned it? That’s what I thought, it was just so memorable because it was so bad. I’m almost thinking about going to Taco Bell, almost!

2 – Snickers: Who doesn’t love Betty White? One of the first commercials out of the gate, and Snickers had us thinking this years group might surprise. Disappointingly though, this was one of the highlights. But, nothing beats Betty White talking trash during a sand-lot football game! This spot also generated plenty of Twitter buzz after its airing.

1 – Google: Google was a big winner Super Bowl Sunday. This spot nearly shut Twitter down for a several minutes, and unlike the Cars.com spot, Google’s was totally relateable to the average person. Simple, yet a huge win for Google!

Social Conscience Spots

Loser – Audi: Being “green” is great, saving the planet is great. But, this spot just came off as preachy with the potential to turn people off.

Winner – Focus on the Family and Tim Tebow: Some may hate this, but for all the controversy this spot caused, Tim Tebow handled this very well. Abortion is a very sensitive topic, but unlike Audi, this spot was very subtle and didn’t try to slam their cause down viewers throats. The spot was simply used to drive viewers to the Focus on the Family web site to learn more of Tebow’s story. Agree or disagree with him, Tebow handled this spot and controversy in a very classy way.

The battle of the job search web sites

Loser – Monster.com: A beaver playing violin? Enough said!

Winner – Careerbuilder.com: Casual Friday taken to a whole new level. I know we had a few too many old people in underwear during this years Super Bowl, but I found this spot hilarious, especially for anyone that works in an office.

Celebrity Endorsement

Worst – Skechers Shape-ups/Joe Montana: All this money for a Super Bowl spot and Sketchers uses a voice-over Joe Montana? And for this product? Sketchers spot could have been in the “losers” group, but it was so bad, I felt it needed its own section.

Biggest Loser

Social Media: Not so much social media, but the lack of forward thinking from brands in this social media age. I fully expected to see a handful of brands using their spots to drive conversation on Twitter in a creative way, drive traffic to their Facebook Page or even a forward thinking integrated social media campaign. The only sign of Twitter I saw was in the Vizio spot promoting their new Via technology featuring internet apps.

Well, that’s my real quick look at the Super Bowl spots after the game. I’m sure I missed some things, so again, tell me where I’m wrong, right or what your thoughts are in the comments. Would love to hear them!

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Normally I’d be getting into the PR ramifications of this decision, but when speaking of the NCAA that could really be an entire series of posts. PR isn’t exactly their forte. So instead, as a lifelong college basketball fan, I simply want to give my idea to expand the tournament without destroying the current format, but while also increasing publicity and revenue for the NCAA.

I’ve always had the following idea about the play-in game, and through discussions with friends, other college basketball fans and on #SportsPRChat on Twitter it has evolved.  I’m not sure if anyone else has proposed this, but I’ve always felt the play-in game was a decent idea, just horribly executed. First, why should two teams that earned automatic bids have to participate in a play-in game? Second, why do I want to watch two of the worst teams in the field play for the right to get trounced by the likes of North Carolina, Kansas or Duke? There’s zero excitement.

I propose we expand the tournament from 64 to 68 teams by adding three additional play-in games. The change is that the now four play-in games would be between the last four at-large teams in the tournament and the last four out of the tournament. The winners of the four games will then be slotted into the four #12 seed positions. This results in far more exposure, publicity and revenue for the play-in games.

This season for example, instead of watching two small conference teams battle it out to get trounced by Kansas or Kentucky, we could see eight BCS or talented mid-major teams fight it out. Going by ESPN.com Joe Lunardi’s most recent bracketology, with this idea, the Tuesday before the official tournament kicks-off we’d potentially see Maryland vs. Wichita St., Old Dominion vs. Marquette, Cincinnati vs. Seton Hall and Connecticut vs. Louisville.

Who wouldn’t want to watch those teams fight it out for a chance to be an upset special in the Big Dance? Almost every year there’s a #12 seed that makes a run in the tournament.

This might not add as much revenue as the NCAA is looking for, but as mentioned it adds more excitement. The four play-in games would be far more interesting. It wouldn’t render the regular season basically irrelevant, like adding 30 more teams would do, and it wouldn’t minimize the anticipation and excitement of the current first round.

This would probably only slow the move to 96 teams, but I think this change to the play-in system would be a good one even if they don’t expand the tournament. Either way, I’d love to hear thoughts on this idea, or any other ideas on how to improve the tournament in the comments below.

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When discussing Olbermann’s editorial, our exchange went into whether Olbermann poses a PR problem for NFL Commissioner Roger Goodell. If you remember, it wasn’t too long ago that Goodell had some harsh words for Rush Limbaugh. Limbaugh was attempting to become a minority owner with a group looking to buy the St. Louis Rams. The basis of Goodell’s objection to Limbaugh being part of the NFL was that “divisive comments” have no place in the NFL.

What does this have to do with Keith Olbermann? For those that don’t know, besides having his own show on MSNBC, Olbermann also co-hosts NBC’s Football Night in America, the NFL’s primetime Sunday night showcase each week.

There’s no question Goodell was under pressure to respond to criticism, whether right or wrong, about Limbaugh’s bid to become an owner. But, by entering the Limbaugh debate so strongly, did Goodell open himself up to answering what exactly is divisive language, from a political perspective, according to the NFL? It’s not out of the realm that reporters, or political groups with an agenda for that matter, could call for Goodell to respond to whether Olbermann’s comments are “divisive”.

Now, this is a Sports PR/Marketing blog, not a political blog, so I’m not really interested in debating conservative/liberal or Limbaugh/Olbermann, at least not in this space.

The question is, did Goodell overplay his hand with Limbaugh, almost setting a precedent where he has to respond when anyone affiliated with the NFL enters political debate? Is it out of line to question Goodell about whether Olbermann is too “divisive” to co-host Football Night in America? Should the NFL just stay away from extreme political commentators/figures playing a visible role in the league?

What say you?

Disclaimer: I hope we can have a healthy debate in the comments section, sticking to the PR aspects of this topic. Any comments using crude language or attacking another poster will be deleted.

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But, Simmons may not be the best authority on this topic. In my time in the Boston Celtics PR Department, I never saw Simmons in the locker room or at a shoot-around during media access, and never had a player interview request from him cross my desk, or that of my co-workers. But, his column still raises an interesting topic.

How has the role of the PR person and sports media access in general been affected by social media, if at all? Is social media basically boxing out the traditional sports media?

To gain a little more informed insight, I spoke with someone who’s been in the trenches on this issue from the start, long-time NBA PR man Terry Lyons (@TerryLyons). Lyons worked in the NBA from his days as a PR intern in 1981, up until 2007, when he moved on to start Terry Lyons Sports Marketing LLC. During his time, Lyons worked every NBA Finals, All-Star Weekend, NBA Draft and international event, including serving as the PR person for the Original Dream Team in 1992. He knows and understands this issue as well as anyone!

One word dominated our discussion, “relationships.” Media access has changed, but according to Lyons, it’s better. Like in the “old days”, reporters just have to be willing to build relationships. “People have to develop relationships,” Lyons said. “PR people can assist in that process, but the individual personalities get it done. The media that take time to get to know the players are still the ones that the players end up trusting more, and they’ll get the access.”

Yes, in the NBA specifically, media seating continues to move further from the court, and the hordes of media surrounding players has increased tremendously. But, has the access actually “dwindled faster than A-Rod’s pectorals”, as Simmons put it?

“Access is tremendous,” said Lyons. “NBA players are available more than ever. Shoot-around is a great time, it’s a little easier on the road when there’s less numbers, but if a reporter can develop a close enough relationship with a player, there’s no reason they can’t get the player to walk back to the hotel and grab a cup of coffee with them. It isn’t hard if they spend the time, then they’ll get all the access they need.”

Simmons mentions how athletes use of social media pretty much cuts out the middle man, specifically reporters. But, according to Lyons, “Athletes direct access to fans is not new, it’s just changed. New used to be doing live interviews on radio, then it was TV, then color TV, then satellite and cable TV, now the Internet. Media are now more threatened and more defensive of their ‘turf’… they missed the boat, as they say, because they aren’t a dying breed. The Boston Globe reporters are now Boston.com reporters.  Period.”

To answer the question, the access athletes and fans have to each other has evolved, and the way these mediums affect traditional sports media has changed, but the access is still there. Like Lyons suggests, access is still based on tried and true relationship building. Something social media can’t “box out”, it can only enhance, assuming traditional media embraces the changes.

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David Stern is showing fans, media and players they will be safe in NBA arenas

I owe Mike Schaffer, who runs #SportsPRChat on Twitter, a big thanks. I began participating in the chats last week, and not only are the they a great forum to connect with other sports and PR professionals, but they’re also a great source of blog ideas! With that said, another great topic was brought up last week, whether or not the NBA, fans and media are making too big a deal of the Washington Wizards Gilbert Arenas bringing a gun into the locker room.

For those living under a rock, Arenas pleaded guilty to a felony gun charge for bringing an unregistered gun into the Washington Wizards locker room. Since the initial charge, Arenas has been suspended indefinitely by the NBA, been dropped by Adidas and most likely will lose the remaining $80 million he’s still owed by the Wizards.

So, between a potential short jail stint, losing $147,208 every time the Wizards step on the court and getting killed in the media and court of public opinion, is Arenas paying too much of a price, especially considering the gun wasn’t loaded and it seemed to be more of a joke than anything else?

I say absolutely not! As someone that spent over four years working in an NBA locker room almost daily, I can attest that the phrase “the locker room is a sacred place” is accurate. What some don’t always realize is that in professional sports it’s not just the players and coaches on the inside. There’s media, team PR, marketing and community relations staff, equipment staff and trainers as well as ball boys who often times are high school kids or younger.

The Arenas situation has me wondering, maybe I’ve been in a locker room that had guns inside. It’s definitely a possibility, and I can tell you I would have been very uncomfortable had I known at the time. The ball boy thing makes this especially bad in my opinion though.

During the course of a game night it’s not uncommon for a player to have a ball boy go into his personal locker. Usually it’s something like getting money for a post-game food run. But regardless of the reason, it could have been a young ball boy that found the gun Arenas’ locker! Loaded or not, the possibility of bad outcomes are endless, and Arenas definitely broke a sacred trust.

From my personal and PR perspective, the NBA, media and sponsors are handling this situation just fine. That’s not to say Arenas doesn’t deserve a second chance, but David Stern bringing down the hammer shows media, team personnel and Arenas’ peers they will be safe in the locker room. It shows fans and sponsors the NBA is taking this issue extremely seriously.

So kudos to Stern, the Wizards and media who are holding Arenas accountable. Here’s to also hoping Arenas has learned a lesson and is able to resurrect his career.

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Mcgwire testifying before congress in 2005

I’m not interested in getting into how Mark McGwire handled the steroids issue, and his revelation that he did indeed use PED’s, we all know this has been a complete disaster for Big Mac. He lied in front of congress and he’s basically been a pariah ever since. Now he’s returning to baseball as the St. Louis Cardinals hitting coach and was almost forced to admit his wrong doings, and even in doing so, is saying steroids did not help him hit homeruns.

I do think an interesting question is how McGwire’s admission affects the Baseball Hall of Fame. At some point there will be steroid users recognized in the Hall of Fame, and someone will be the first to get in. But who that player will be is up for debate.

Shortly after McGwire’s admission I participated in #SportsPRChat, a chat session on Twitter run by Mike Schaffer (@MikeSchaffer) Director of Social Media at Brotman-Winter Fried Communications and author of The Buzz by Mike Schaffer. During Monday’s chat I had a discussion with Matt LaCasse (@MattLaCasse) about who the first steroid user in the Baseball Hall of Fame will be?

LaCasse feels McGwire will make that claim, due to being likable, finally coming clean and that being “the face” of the steroid era makes him the right candidate. He might be right, McGwire certainly has time on his side as he’s eligible (he has seven years left on the ballot) and now has a day-to-day job in baseball where he can mend fences with sportswriters, the ones who actually do the voting. But, I’m not so sure “the face” of the steroid era being the first in the Hall of Fame is such a good thing for baseball.

I argued that from a PR perspective baseball would be better off with someone like Andy Pettitte. Pettitte seems to have created the blueprint for getting past the steroid issue. When baseball’s Mitchell Report outed him as an offender, Pettitte immediately faced the music by holding a press conference.

To this day he remains a respected player and citizen in the game. I don’t recall steroids being mentioned once during his two World Series starts in 2009. In contrast, we’ve seen guys like McGwire, Roger Clemens and Barry Bonds deny their use of PED’s for years, and as a result be banished from the game for the most part.

A player like Pettitte going in first would minimize the negative PR at the time of his induction, and minimize the negative press when his peers finally enter. Yes, there would still be plenty of steroid stories when McGwire, Bonds, Clemens etc. go in, but it would definitely be tempered a bit with an admitted user already in. A strike against Pettitte is that he hasn’t retired yet, so time is not on his side, as we have to wait at least six years before he’s eligible.

No matter how it plays out, I think it’s an interesting question. So, who do you think will be the first steroid user inducted into the Hall of Fame and who would be best for baseball?

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Washington Wizards guard Gilbert Arenas had fans on Twitter begging him to stop tweeting about his bringing an unloaded gun into the Wizards locker room. Former Chiefs running back Larry Johnson (@ToonIcon) was cut by the team partly due to criticizing his coach via Twitter. And, just last week, Eagles wide receiver DeSean Jackson (@DzzJackson22) was caught talking trash to the Dallas Cowboys using Twitter. Arenas has since taken down his Twitter page and both Johnson and Jackson have made theirs private, but those are just a few of the many examples of the social media mishaps from athletes over the last year.

Some have called for athletes to stay away from Twitter and Facebook, but that’s crazy. Those same members of the media asking athletes to stay away from Twitter wouldn’t call for athletes to stop dealing with traditional media merely because they said the wrong thing during an interview or press conference, right? Social media isn’t the issue, the issue is being smarter in how social media is used.

With that said, below are five social media tips for professional athletes:

1) Behind the Scenes – In my experience in public relations and marketing with athletes and celebrities, I’ve found that the most popular features are the behind the scenes features. Fans love photos from the locker room or updates from road trips, features that traditional media don’t always have access too. For the most part, fans would rather get their hard news from beat writers or ESPN. Athletes should be posting colorful insights to their everyday lives. Thoughts on a movie, photos of boarding the team plane, but not sharing intimate team and personal details.

Example: Celtics forward Shelden Williams (@SheldenWilliams) and his wife Sparks forward Candice Parker (@Candace_Parker) posted photos of pumpkins they were carving over Halloween and asked fans to vote on whose was better. They received plenty of response from fans, while giving insight into their lives without airing the dirty laundry.

2) Fan Engagement – Athletes and celebrities can get away with not following or directly engaging with fans in social media, but why? What’s the fun in just sending out messages, but not interacting with anyone? Athletes have plenty of demands on their time, but will gain so much more by finding time to follow-back and directly communicate with fans. Find a few hours a week on the team plane, in the hotel or when at home relaxing, the payoff will be endless both professionally and personally.

Example: Check out Shaquille O’Neal’s Twitter page (@The_Real_Shaq) and you’ll see more @replies than anything else. He’s listening to his fans and replying to them on a regular basis, this is how you maximize your social media interaction. In the past he’s also given fans a location of where he is and then handed out free tickets to the first ones to find him in public. Brilliant, although with an assist to Digital Royalty!

3) Where’s the Beef? – I’m not sure where it is, but I know it shouldn’t be in your social media plan. Do not air your beef with coaches, teammates, opponents, fans or anyone else. Do not respond to slights from members of the media, post bulletin board material or address legal issues.  We’ve seen the results from Arenas, Johnson, Jackson and many many more.

Example: Too many to count!

4) Develop a Comprehensive Plan – An athletes social media plan should be far more than a Twitter account and Facebook Page. Professional athletes should all have a main website where they host most of their content, including news, events and community outreach. Links to the main website should be included in all social media activity and links to follow, friend and subscribe should be throughout the main site as well. Fans need to be able to find all their online actives throughout each interaction.

Example: Jets defensive back Kerry Rhodes has a phenomenal social media plan. Rhodes website serves as the main hub. The site includes links to all of his social media activity and hosts his most important news, including, off the field activities, plenty of video and information on his charitable foundation. A quick look at Rhodes Twitter page (@kerryrhodes) also shows that he’s driving followers back to his site (social media hub) while also including links to his Facebook Page and ustream.tv channel.

5) Get Trained – Last, but maybe most important, get trained! Most professional leagues require traditional media training at the beginning of each season. If social media training isn’t a part of that session, then athletes should ask their team PR people, agent or hire a consultant themselves, but similar to traditional media training, social media training is imperative.  When an athlete makes a mistep with traditional media they can usually find a way out or spin it, when screwing up with social media it’s much more difficult to shift blame and spin because it’s their own words or videos front and center.

Hopefully those tips help, their by no means the only tips and can really be applied to anyone delving into social media, but athletes are definitely in dire need of some social media assistance. Here’s to hoping even more athletes start participating in the conversation, but the right way!

Have any more social media tips, I’d love to hear them in the comments!

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As usual the NFL kicks things off on Thursday afternoon. We have Green Bay at Detroit, Oakland at Dallas and the nightcap with the Giants traveling to Denver on the NFL network. Not the greatest lineup, but hey, its tradition and we love it.

FeastWeek in college basketball is also quickly becoming a tradition. The weekend includes a host of tournaments across the country with some of the top teams in college basketball getting early season tests. The lineup includes the NIT Season Tip-Off semifinals and finals featuring Duke and UConn, the 76 Classic featuring Butler, West Virginia and Minnesota and the Old Spice Classic featuring Michigan, Xavier and Marquette.

The weekends slate of college football games includes some of the top teams in the country looking to avoid the late season slip-up against their main rivals. The top games include #1 Florida hosting Florida State, #2 Alabama heading to Auburn, #9 Pittsburgh traveling down Rt.70 to take on West Virginia and a nice mid-major match-up between #19 BYU and #21 Utah.

Last but not least we have a huge Monday Night Football game when the New England Patriots, the last team to undefeated during the regular season, travels to New Orleans to face the Saints, one of two remaining unbeaten teams in the NFL.

Think you can keep up with that schedule while the rest of the suckers fight the crowds at the mall? So all I want to know now is, which Thanksgiving Weekend sports are you most excited to watch?

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Clippers Broadcasters Ralph Lawler and Michael Smith

I know what you’re thinking, if a tree falls in the forest and nobody hears it, did it actually make a sound? Well, apparently there is someone out there that actually watches the Los Angeles Clippers play basketball, and he’s not happy with the Clippers broadcasting duo of Ralph Lawler and Michael Smith.

Arya Towfighi, a Clippers season-ticket holder of Iranian decent, was offended over an exchange the duo had when the Clippers visited the Memphis Grizzlies last Wednesday. The exchange came towards the end of the game when Hamed Haddadi, the first Iranian-born player in the NBA, entered the game. According to the L.A. Times, Lawler and Smith had the following exchange.

Smith: Look who’s in

Lawler: Hamed Haddadi. Where’s he from?

Smith: He’s the first Iranian to play in the NBA. (Smith pronounced Iranian as “Eye-ranian,” a pronunciation that offended the viewer who complained.)

Lawler: There aren’t any Iranian players in the NBA. (repeating Smith’s mispronunciation.)

Smith: He’s the only one.

Lawler: He’s from Iran?

Smith: I guess so.”

Lawler: That Iran?

Smith: Yes.

Lawler: The real Iran?

Smith: Yes.

Lawler: Wow. Haddadi that’s H-A-D-D-A-D-I.

Smith: You’re sure it’s not Borat’s older brother?

Smith: If they ever make a movie about Haddadi, I’m going to get Sacha Baron Cohen to play the part.

Lawler: Here’s Haddadi. Nice little back-door pass. I guess those Iranians can pass the ball.

Smith: Especially the post players.

Lawler: I don’t know about their guards.

Not a shining moment from Lawler and Smith, no question about that. But according to the L.A. Times article, Towfighi’s e-mail was the only complaint received by Fox Sports Prime Ticket. I know, I know, there’s a chance that was 100% of the viewing audience. As a result, the station suspended Lawler and Smith from calling the Clippers next game last Friday against the Denver Nuggets.

The suspension resulted in multiple stories from the L.A. Times, a headline on espn.com and articles from virtually every other major sports outlet. It appears Fox Sports Prime Ticket drew far greater attention for the suspension than the actual comments made by Lawler and Smith.

Lawler is one of the most respected play-by-play men in the NBA and hasn’t missed a broadcast in 25 years. That doesn’t excuse the comments, but let’s also keep in mind that there was only that one complaint logged. Maybe an in-person apology to Towfighi and an on-air mention might have served the purpose without drawing the extra negative attention.

Keeping in mind that harsh punishments are often expected from offensive comments, my question to PR people and sports fans is. Should organizations be looking to minimize greater negative publicity from the punishment when disciplining broadcasters or company spokespeople for offensive public comments?

Update: Brian Cuban, brother of Dallas Mavericks owner Mark Cuban, has a slightly different take on this issue on his blog The Cuban Revolution.

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The Sharpie is a must-have for any Sports PR Pro

One of my favorite PR/Social Media blogs is LAF, penned by PR Pro Lauren Fernandez. She has some amazing insight into the world of PR and Social Media, and her most recent post “What’s In Your PR Handbag/Briefcase” is no different. In the post, Fernandez lists three must-haves for every PR person’s handbag or briefcase.

What really stood out to me was that her must-haves were ordinary, and I mean that in a good way. They were simple items, but they were items you’ll be glad to have on-hand and kick yourself if you don’t.

After reading the post and some of the comments left by readers, it got me thinking. PR is PR, but there are differences depending on the industry, especially in the sports and/or entertainment world. So, I decided I wanted to make a quick list of a few items that will score points for the sports PR person.

Three Items the Sports PR Person Should Always Have on Hand

1. Sharpie – Of course, being at an event with an athlete means autograph seekers, but surprisingly, most of them don’t come armed with their own sharpie. Turning down a little kid with a card or ball in hand is not the position you want your athlete to be in. Yes, they’ll look bad, but you know what? It’s your fault. Best move is to always have 3-5 Sharpies in your pocket or bag (the person doing the signing will definitely give a few away without realizing it). Disclaimer: Also be prepared to turn the autograph seekers away when it’s become too much for the athlete, that’s ok too.

2. Water – Having water on hand seems like a minute detail, but it can help keep an athlete comfortable, and in turn engaged, when you have them doing a press conference followed by one-on-one’s with TV stations, columnists, radio stations and beat writers. Is it a huge deal not to have a bottle handy? Probably not. But, it’s a little thing that can help build/strengthen a relationship when you hand over a bottle without even being asked.

3. Media Guide – This definitely applies more to the sports PR person working directly for a team, especially if it’s post-game or a  press conference to announce a new player or coach. Nothing is worse, for you or the writer, when they need stats ASAP to meet a deadline, and you don’t have them handy. Sounds archaic in this day and age of instant information, but believe it or not, a lot of sports writers still prefer an actual media guide to minimizing browsers while trying to look up stats and finish a story.

Seems pretty basic, but these items will show you’re on your game. So, what do you like to have handy that is vital for a PR Pro in the sports world?

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