Archive for the ‘NBA’ Category
I haven’t blogged in a while due to my wife and I having our second child, a son, in March. Needless to say both time and sleep have been extremely limited over the last six months. Many things have gone down in the sports world during this time that I wanted to write about, but when you’re a walking zombie it’s tough to get your thoughts together:).
Some sad news over the weekend compelled me to break my blog silence, and hopefully post more regularly going forward. Sunday morning I heard the news that longtime Detroit Pistons PR Man, Matt Dobek, had passed away when I received an e-mail from Jeff Twiss, my friend, former boss and longtime Boston Celtics PR Man.
It was a shocking message to receive as Dobek was only 51 years old. He worked for the Pistons for 29 years, sported three NBA Championship rings and served as the PR Representative for the original 1992 Dream Team. He was highly respected in the NBA and sports PR world.
Honestly, I didn’t know Dobek all that well, there’s countless people in the NBA that knew him better and could share stories that dwarf mine. But, after reading Jack McCallum’s article on SI.com Tuesday regarding Dobek’s passing, I felt compelled to share a time that Dobek had helped me out when I needed it. (By the way, McCallum’s article is a must read, for it’s background on Dobek, but also as an insight into the world of being a PR person for a professional sports team)
It was the 2004-05 NBA season, the Pistons were making annual runs to the Eastern Conference Finals, and I was in Detroit,well Auburn Hills, with the Celtics for a regular season game. Prior to the trip, Twiss informed me Tommy Heinsohn, Celtics Hall of Famer, Championship coach and current broadcaster requested 4 tickets for a friend in the Detroit area. And when Tommy makes a request you come through.
For a little background, doling out tickets can be one of the more stressful aspects of traveling with a team for a PR person. Each player gets two tickets, but almost all of them want more. There’s plenty of trading and bartering that goes on, and you always have to hope there’s some extra left over for emergencies. To complicate things even more, broadcasters don’t get tickets, so I was going to have to snag four off the top from our team allotment for Tommy before even getting to the players.
Let’s skip ahead a little. It’s 45 minutes before tip-off and I had just closed the locker room to the media. It had been a busier than normal pregame as some fires had come up that I had to put out. I was happy to finally have some down time to grab a bite before the game, so I headed to the press room. Just as I walk in I cross paths with Tommy and he checks with me to make sure his tickets are at will-call. See where this is headed?
As I thought for a second, I could feel the panic overcoming me. I realized I had completely forgotten about Tommy’s request, and to make matters worse I was wiped out of tickets. In a state of panic I did probably the worst thing. Sounding like Ralphy in A Christmas Story when he says to the mall Santa Claus “football, yeah a football”, I muttered to Tommy “tickets, yeah tickets, taken care of”.
Immediately I bolted out of the press room, scurrying in the bowels of The Palace for anyone that might be able to throw a young PR guy on one of his first solo road trips a bone. I had basically just screwed one of the all-time iconic Celtics. Who do I come across, Matt Dobek.
Matt could tell I looked more than a little flustered and asked if I needed anything. Remember, this was the heyday of the Rasheed Wallace-Chauncey Billups Pistons and the franchise was on an incredible run of sellouts. Extremely nervous to make this kind of request to one of the most tenured PR people in the league, basically admitting my mistake, I swallowed my pride and told Matt about my need for four extra tickets for Heinsohn.
Long story short, Dobek made one call and within minutes a Pistons sales rep was outside our locker room with four tickets, good tickets, for Tommy Heinsohn’s guests. Crisis averted thanks to Matt Dobek!
Again, I didn’t know him very well, and this was a less than earth-shattering story, but it certainly meant a lot to me. It would have been extremely embarrassing to hear about Tommy Heinsohn’s guests not getting into the building that night, and might have ended my road trips with the Celtics for a long while. So thanks Matt! RIP!
P.S. Twisster, if you’re reading this I hope you can look back and have a good laugh, as I don’t think I ever shared this with you .
I stumbled upon an old Bill Simmons (@SportsGuy33) column in which he discusses the dwindling access that reporters have to today’s athlete. His general premise is that social media is boxing out tradition sports media. Simmons hearkens back to a time when David Halberstam had one-on-one access for his book The Breaks of the Game, and reporters often hungout with the very athletes they covered. He calls it the “Scotch ‘n Sirloin Era”, with the current era being “The Twitter Era”.
But, Simmons may not be the best authority on this topic. In my time in the Boston Celtics PR Department, I never saw Simmons in the locker room or at a shoot-around during media access, and never had a player interview request from him cross my desk, or that of my co-workers. But, his column still raises an interesting topic.
How has the role of the PR person and sports media access in general been affected by social media, if at all? Is social media basically boxing out the traditional sports media?
To gain a little more informed insight, I spoke with someone who’s been in the trenches on this issue from the start, long-time NBA PR man Terry Lyons (@TerryLyons). Lyons worked in the NBA from his days as a PR intern in 1981, up until 2007, when he moved on to start Terry Lyons Sports Marketing LLC. During his time, Lyons worked every NBA Finals, All-Star Weekend, NBA Draft and international event, including serving as the PR person for the Original Dream Team in 1992. He knows and understands this issue as well as anyone!
One word dominated our discussion, “relationships.” Media access has changed, but according to Lyons, it’s better. Like in the “old days”, reporters just have to be willing to build relationships. “People have to develop relationships,” Lyons said. “PR people can assist in that process, but the individual personalities get it done. The media that take time to get to know the players are still the ones that the players end up trusting more, and they’ll get the access.”
Yes, in the NBA specifically, media seating continues to move further from the court, and the hordes of media surrounding players has increased tremendously. But, has the access actually “dwindled faster than A-Rod’s pectorals”, as Simmons put it?
“Access is tremendous,” said Lyons. “NBA players are available more than ever. Shoot-around is a great time, it’s a little easier on the road when there’s less numbers, but if a reporter can develop a close enough relationship with a player, there’s no reason they can’t get the player to walk back to the hotel and grab a cup of coffee with them. It isn’t hard if they spend the time, then they’ll get all the access they need.”
Simmons mentions how athletes use of social media pretty much cuts out the middle man, specifically reporters. But, according to Lyons, “Athletesto fans is not new, it’s just changed. New used to be doing live interviews on radio, then it was TV, then color TV, then satellite and cable TV, now the Internet. Media are now more threatened and more defensive of their ‘turf’… they missed the boat, as they say, because they aren’t a dying breed. The Boston Globe reporters are now Boston.com reporters. Period.”
To answer the question, the access athletes and fans have to each other has evolved, and the way these mediums affect traditional sports media has changed, but the access is still there. Like Lyons suggests, access is still based on tried and true relationship building. Something social media can’t “box out”, it can only enhance, assuming traditional media embraces the changes.
I owe Mike Schaffer, who runs #SportsPRChat on Twitter, a big thanks. I began participating in the chats last week, and not only are the they a great forum to connect with other sports and PR professionals, but they’re also a great source of blog ideas! With that said, another great topic was brought up last week, whether or not the NBA, fans and media are making too big a deal of the Washington Wizards Gilbert Arenas bringing a gun into the locker room.
For those living under a rock, Arenas pleaded guilty to a felony gun charge for bringing an unregistered gun into the Washington Wizards locker room. Since the initial charge, Arenas has been suspended indefinitely by the NBA, been dropped by Adidas and most likely will lose the remaining $80 million he’s still owed by the Wizards.
So, between a potential short jail stint, losing $147,208 every time the Wizards step on the court and getting killed in the media and court of public opinion, is Arenas paying too much of a price, especially considering the gun wasn’t loaded and it seemed to be more of a joke than anything else?
I say absolutely not! As someone that spent over four years working in an NBA locker room almost daily, I can attest that the phrase “the locker room is a sacred place” is accurate. What some don’t always realize is that in professional sports it’s not just the players and coaches on the inside. There’s media, team PR, marketing and community relations staff, equipment staff and trainers as well as ball boys who often times are high school kids or younger.
The Arenas situation has me wondering, maybe I’ve been in a locker room that had guns inside. It’s definitely a possibility, and I can tell you I would have been very uncomfortable had I known at the time. The ball boy thing makes this especially bad in my opinion though.
During the course of a game night it’s not uncommon for a player to have a ball boy go into his personal locker. Usually it’s something like getting money for a post-game food run. But regardless of the reason, it could have been a young ball boy that found the gun Arenas’ locker! Loaded or not, the possibility of bad outcomes are endless, and Arenas definitely broke a sacred trust.
From my personal and PR perspective, the NBA, media and sponsors are handling this situation just fine. That’s not to say Arenas doesn’t deserve a second chance, but David Stern bringing down the hammer shows media, team personnel and Arenas’ peers they will be safe in the locker room. It shows fans and sponsors the NBA is taking this issue extremely seriously.
So kudos to Stern, the Wizards and media who are holding Arenas accountable. Here’s to also hoping Arenas has learned a lesson and is able to resurrect his career.
I know what you’re thinking, if a tree falls in the forest and nobody hears it, did it actually make a sound? Well, apparently there is someone out there that actually watches the Los Angeles Clippers play basketball, and he’s not happy with the Clippers broadcasting duo of Ralph Lawler and Michael Smith.
Arya Towfighi, a Clippers season-ticket holder of Iranian decent, was offended over an exchange the duo had when the Clippers visited the Memphis Grizzlies last Wednesday. The exchange came towards the end of the game when Hamed Haddadi, the first Iranian-born player in the NBA, entered the game. According to the L.A. Times, Lawler and Smith had the following exchange.
Smith: Look who’s in
Lawler: Hamed Haddadi. Where’s he from?
Smith: He’s the first Iranian to play in the NBA. (Smith pronounced Iranian as “Eye-ranian,” a pronunciation that offended the viewer who complained.)
Lawler: There aren’t any Iranian players in the NBA. (repeating Smith’s mispronunciation.)
Smith: He’s the only one.
Lawler: He’s from Iran?
Smith: I guess so.”
Lawler: That Iran?
Lawler: The real Iran?
Lawler: Wow. Haddadi that’s H-A-D-D-A-D-I.
Smith: You’re sure it’s not Borat’s older brother?
Smith: If they ever make a movie about Haddadi, I’m going to get Sacha Baron Cohen to play the part.
Lawler: Here’s Haddadi. Nice little back-door pass. I guess those Iranians can pass the ball.
Smith: Especially the post players.
Lawler: I don’t know about their guards.
Not a shining moment from Lawler and Smith, no question about that. But according to the L.A. Times article, Towfighi’s e-mail was the only complaint received by Fox Sports Prime Ticket. I know, I know, there’s a chance that was 100% of the viewing audience. As a result, the station suspended Lawler and Smith from calling the Clippers next game last Friday against the Denver Nuggets.
The suspension resulted in multiple stories from the L.A. Times, a headline on espn.com and articles from virtually every other major sports outlet. It appears Fox Sports Prime Ticket drew far greater attention for the suspension than the actual comments made by Lawler and Smith.
Lawler is one of the most respected play-by-play men in the NBA and hasn’t missed a broadcast in 25 years. That doesn’t excuse the comments, but let’s also keep in mind that there was only that one complaint logged. Maybe an in-person apology to Towfighi and an on-air mention might have served the purpose without drawing the extra negative attention.
Keeping in mind that harsh punishments are often expected from offensive comments, my question to PR people and sports fans is. Should organizations be looking to minimize greater negative publicity from the punishment when disciplining broadcasters or company spokespeople for offensive public comments?
Update: Brian Cuban, brother of Dallas Mavericks owner Mark Cuban, has a slightly different take on this issue on his blog The Cuban Revolution.
Thursday night in Game 3 of their first round playoff series, the Boston Celtics routed the Chicago Bulls 107-86. In the win that put the Celtics up 2-1 in their best of seven series, Boston held Bulls rookie phenom Derrick Rose to just 9 points, while he dished out 2 assists and committed 7 turnovers. On the other hand, Celtics point guard Rajon Rondo continued his stellar play with 20 points, 11 rebounds, 6 assists and 5 steals.
In a pregame ceremony Rose, who averaged 16.8 points and 6.3 assists per game in the regular season, was given his Rookie of the Year Award by NBA commissioner David Stern. The Bulls certainly didn’t have total control over the award ceremony as it’s standard for the commissioner to be on-hand to dish-out the hardware, but for their part, the Bulls decided to promote the event by littering the arena with rose petals. That’s right, rose petals were covering the aisles, seats and courtside media tables.
The question is, did the Bulls go too far in pregame promotions, considering this was a very important and emotional game? This was the first home playoff game this year for Rose and the young Bulls.
The TNT cameras showed several shots of the petals throughout the arena, and their announcers mentioned the display several times during the broadcast. It seemed like a creative nod to their new Rookie of the Year, but this type of display opened the team and Rose up to plenty criticism and sarcasm.
I’m not suggesting Rose’s poor play and the Bulls getting run off the court were because of the rose petals, but the promotion did seem to raise the emotion and pageantry of the moment. The display also provided a tailor made story line for the media, especially as they found their seats and computers covered in the petals. The media love to use cheesy promotions such as this to use a team as part of the punchline.
To prove the point, a quick Google news search of “Bulls rose petals” results in pages of stories using the rose petal ceremony as a punchline in either the title or summary. The media definitely had a field day with this one. I can understand the excitement of the Bulls staff, this is a huge accomplishment for Rose, and with he game being on TNT, a huge opportunity for the Bulls franchise, but it seems like a decent idea at the wrong time.
The promotion came off as cheesy, added that little extra pressure that wasn’t needed and opened the team up to sarcasm in the media. I’d love to hear your thoughts. Was the rose petal display a harmless attempt at honoring their player, or did it add to the pressure of an already emotional setting and provide folly for the media?
I came across a very interesting article on the Chicago Bulls website by well known basketball columnist Sam Smith. Smith uses some very telling stats to investigate the star treatment that LeBron James receives from officials. It’s a must read and Smith brings to light some statistics that will make the NBA’s league office cringe. Smith writes:
“James is averaging 1.72 fouls per game in an average of 37.9 minutes per game. James hasn’t even been in foul trouble one game this season. He never has had more than four fouls called on him in a game, and since March 1 is being called for fewer than 1.3 fouls per game.
In 12 of the 20 games since then, James has been called for one or zero fouls in a game. James had a stretch of five straight games to conclude March averaging 36.8 minutes per game without being called for one foul. Not one in five games! In the last nine games, James has been called for three personal fouls. It’s really amazing given the involvement James has in the action of the game.”
Smith’s statistics are staggering, 5 games without a single foul called? That’s incredible for a player as aggressive as James. Now, I’m not one of those conspiracy theorists that thinks David Stern is sitting in a room ordering referees to make sure the Cavs and Lakers end up in the finals. That does not happen. But, the NBA has been accused of referees providing star treatment for years, and coming off the heals of the Tim Donaghy scandal, they need to address the issue.
Stern has often denied conspiracy theories involving referees, and most likely he’s being honest, but this is now a perception/PR issue. Whether there is a conspiracy theory or not, whether players like James, Dwayne Wade and Kobe Bryant get star treatment or not, the fact is that fans believe something isn’t right. Many in the media believe this as well.
Instead of consistent denials, Stern and the NBA need to address the issue head on, especially with the playoffs quickly approaching where scrutiny of officials will only increase. The league is very protective of the access they grant media to their officials, but it’s time to pull the curtain back. It’s time for transparency. Many thought this would happen following the Donaghy fiasco, but it hasn’t.
To my knowledge the NBA doesn’t employ a PR person specifically dedicated to the referees, but it’s definitely time for that. This position could work exclusively with referees and allow a certain level of monitored access following controversial, or all games or that matter. It isn’t a myth that NBA refs watch each and every game to critique themselves. Stern is not blowing smoke when he says the NBA critiques their refs diligently. So, why hide the critique?
I understand there has to be some protection, but it’s time to let media and fans see what goes on behind the scenes. Let media and fans see how assignments are handed out for playoff games. Bring TV cameras into the referees room following games to see them reviewing questionable calls. Let media and fans see how the league office grades the officials. Although, I’d recommend using a network that doesn’t pay the league billions of dollars for broadcasting rights.
The bottom line is that those LeBron James foul stats are incredible and undeniable, and the league has a severe credibility issue on this topic that they need to address. I love pretty much all sports, but I’m definitely an NBA guy and have been a huge fan nearly my entire life, so I really want to see the league address this issue and put it to bed for good. For the sake of the league, the officials and the fans.
Time for the 2nd installment of “Piece of the Week”. Since this is still a new feature, just a quick reminder. POTW is a weekly Friday feature where we share an interesting, well-written, compelling sports article from the week. Not necessarily a piece that got the most publicity, just something that you or I enjoyed reading.
So, click the Submit “Piece of the Week” link on the right and send me your favorite article throughout the week. It could get chosen as the “Piece of the Week”. Of course, if the article or blog post you send in gets chosen you’ll get a shout-out, so include your name, location and Twitter handle (if you have one).
On to this week’s POTW. This one actually comes from my dad! He sent me an excellent article by Bob Ryan from the Boston Globe chronicling the basketball coaching career of Dee Rowe. Coach Rowe might not be a household name across the country, but in New England’s coaching circles he is a basketball legend.
Bob’s article covers Coach Rowe’s early days learning/playing the game in Worcester, Ma., coaching at Worcester Academy and his days at UConn where he helped build the program. The article dives into a few of the people Coach Rowe has mentored including, Bob Cousy, Dave Gavitt, Jim Calhoun and the late Jimmy V. Although, the best endorsements of Coach Rowe I’ve ever received come from my dad and uncle who both played for him at Worcester Academy.
If you’re a basketball historian or coaching junkie then this article is definitely for you.