Comments on: Winners and Losers of the Super Bowl Sunday Ad Blitz

By: Josh Gould

Josh Gould — Tue, 26 Apr 2011 02:14:16 +0000

I agree with the quality of commercials and overall humor being deflated slowly year by year. Pretty soon all commercials will rely on dumb, pointless gags that are too strained to find funny and too whacky to effectively promote any product. Companies need better PR people to promote themselves!

By: Faith Richards

Faith Richards — Tue, 30 Mar 2010 16:38:07 +0000

There were a couple good commercials,but in my opinion, the quality has gone don a lot of the past few years.

Thanks for the post, Good Info!

By: Sports Posters

Sports Posters — Wed, 10 Mar 2010 16:03:59 +0000

I’m glad that you didn’t give any credence to the Brett Favre Hyundai commercial. His situation is so overplayed, it is just annoying…but many people loved it.

By: nml

nml — Wed, 03 Mar 2010 16:26:40 +0000

I agree about the Tim Tebow commerical. From an advertising point of view it left the audience wondering what exactly this commerical was really talking about. For the viewers who did not know what Focus on the Family is it may have left them curious. Therefore, the viewers who had enough curiousity would then visit the website, which is the whole point to this advertisement.

On the other hand, the tackling of Tim’s mother could also distract the audience. When I first watched the commerical I had no idea what was being advertised.

In the end, this advertisement has caused so much controversy that it is doing the job in the end. The whole point is to get people to talk about the ads and receive more media time. This commerical has successfully done this.

By: Brian Gleason

Brian Gleason — Sat, 13 Feb 2010 16:17:44 +0000

Hi John, thanks so much for stopping by the blog and leaving your thoughts. I definitely missed on the Doritos ads, loved the one with the little boy. I also feel I should have included the Bud Light auto-tune spot, I enjoyed that as well.

I disagree on the Audi spot, and think the idea of a “Green Police” is one of the worst ideas I’ve ever heard, but to each his own I guess. It just came of as really preachy, where for example the Tebow spot took a more subtle approach. Agree, the vibe of sexism on some of the spots was partly do to a few being run back-to-back.

Thanks, and hope you’ll continue to read!
Brian

By: John S

John S — Thu, 11 Feb 2010 16:34:56 +0000

What about the Doritos ad with the little boy? That was my favorite by far! Even the Doritos ad with the killer Doritos weapons was great… definitely a great year for Doritos. The Audi ad was great too – I envision a future where the green police does exist

Re: the Dodge Charger ad, it seemed like several commercials this year were about being a man’s man, very masculine and what not. I believe they put 2 of these ads back to back which was a poor idea.

By: Brian Gleason

Brian Gleason — Wed, 10 Feb 2010 03:11:24 +0000

Hi Scott, great point about Google bridging the gap between the techy folks and the non-techy consumers. They definitely brought Google to a level that is relateable for everyone.

By: Brian Gleason

Brian Gleason — Wed, 10 Feb 2010 03:09:59 +0000

Big Wayne, what’s up buddy? Thanks for checking out my blog and commenting. Hope all is well over in France!

I agree with most of your thoughts. I did enjoy the Doritos commercial with the little boy telling his mom’s date to keep his hands off his mom and his Doritos, and I like the auto-tune commercial from Bud Light. Would have like the auto-tune one a bit more if they could have convinced Jay-Z to come in and smack T-Pain at the end:)

I also didn’t care for the McDonald’s commercial. I’m thinking Wade would have been a better fit than Howard, but in the end it was just a cheap remake that didn’t work. I agree that overall the entire package of commercial was underwhelming and poorly thought out in general.

Great thoughts Wayne. Hope all is well!

By: Scott Harris

Scott Harris — Tue, 09 Feb 2010 23:07:47 +0000

I definitely agree with Google’s ad. Bridging their technology prowess to a emotional connection should really resonate with non-techy consumers who are less impressed by Google’s technology.

By: Wayne

Wayne — Tue, 09 Feb 2010 21:35:30 +0000

Just got finished checking out the commercials on the web (being as here in France the SuperBowl is commercial free. Bummer….) and I was dissapointed in what seemed as a lack of effort to follow through on good ideas or just a lack of overall creativity in the commercials. Was there a writers’ strike or something? Doritos usually have great ones, but only managed, in my opinion, just one solid one, Doritos Ninja. Snickers saved itself with Betty White and Abe Vigoda, and Bud Light seemed to finish a bit weak on good ideas. Even the Clydesdale commercial was stale. Bret Farve did though show he realized how idiotic he was in flip-flopping each year with his commercial. As for the newage “Bird vs. Jordan” McDonald’s commercial with LeBron and Howard, doesnt there have to be a rivalry, more than 5 years experience (and a few championship rings) to qualify to take over this commercial? lol Im just sayin’……