Comments on: NBA Leading The Twitter Trend

By: how to use google trends

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By: Ben

Ben — Tue, 05 May 2009 00:41:51 +0000

I think the reason for Twitter being so big in the NBA is because they, unlike other sports, can express themselves more freely. The NBA has more personalities who support its ability to express themselves more openly than in other sports. I agree 100 percent that the NBA places more emphasis on single players than on teams. They’re always recognizing specific players as the face of the franchise. I too am very anxious to see if MLB players will begin using Twitter more often.

By: Brian Gleason

Brian Gleason — Thu, 09 Apr 2009 12:53:44 +0000

Hi Alan,

I agree, the NBA does a tremendous job of marketing players compared to the other leagues. They almost have to because the team/divisional rivalries, with the way scheduling is setup in the NBA, don’t mean as much compared to other leagues.

I think you’re point about an NFL draft prospect, like Sanchez, twittering his draft experience is great. I’m surprised an agent or PR rep for one of the players hasn’t come up with this yet. I guess it just shows that basketball really is ahead of the curve as far as personal branding of it’s players, although we’ll have to keep our eye on any college bball players doing this with the NBA draft approaching as well. This would have been a great idea if high school basketball players were still able to jump straight to the NBA. Part of the issue there was the league getting players that weren’t marketable yet.

By: Alan C

Alan C — Thu, 09 Apr 2009 04:10:17 +0000

I think the NBA has by far done the best job of marketing players instead of teams, and making rivalries/arguments between players. who is better? LeBron or Kobe? these things are discussed daily.

You can’t really make as many arguements about that in the NFL or MLB because the players are not always playing directly against each other.

A huge opportunity i see in the NFL would be a big prospect like Mark Sanchez to start twittering and taking all his fans through the process of getting ready for the NFL draft and all that comes along with it. It would also help the player to develop a following before they are even drafted and get more exposure. Then they can take the lead in NFL players twittering

By: Brian Gleason

Brian Gleason — Wed, 01 Apr 2009 02:49:30 +0000

I agree have Shaq onboard definitely got other NBA stars involved with Twitter. I’m very interested to see if there’s an increase in MLB players in the coming weeks. I’m not sure if there will as they’re marketing is much more conservative. I think a real aspect of this is that football players wear helmets, baseball players where hats/helmets, but NBA players are right there for the fans to see. You’d think tools like Twitter and Facebook would be even more important for NFL players to get their brand out there.

By: mcbias

mcbias — Tue, 31 Mar 2009 20:27:47 +0000

NBA players already embraced texting partly b/c of lengthy travel schedule, and there’s a follower effect based on Shaq’s tweets. I don’t see that iconic MLB/NFL player to step up and take Twitter to the next level. If Peter King and Michael Silver are to be believed, NFL players text journalists quite often, though–Twitter shouldn’t be much of a change!